Before the Lab
During the Lab
Abstract Concrete
Define Define Define Define Define

Definition

Gain insights into the organization by mapping a detailed picture of daily activities

Activities

Complete worksheets and join monthly conference call

Define

Stakeholders
Workflows
Journeys
Questions

Discovery

Identify opportunity areas, create a shortlist of problems worth solving

Activities

Complete worksheets and join monthly conference call

Discover

Context
Pain points
Work-arounds
Opportunities

Synthesis

Review findings, reach consensus on the most pressing challenge, consider strategic opportunities

Activities

Engage in facilitated creative activities

Synthesize

Design constraints
Models
Maps
Defined challenge

Ideation

Engage in creative exploration, leading to an innovative, well-articulated idea that solves the challenge

Activities

Collaborate in people-centered design process

Ideate

Experiences
Solutions
Tools
Processes

Documentation

Craft a compelling case for the project and clearly articulate implementation strategies and next steps

Activities

Create a presentation of concept and roadmap

Document

Defined challenge
Refined concept
Implementation strategies
Next steps